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NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(list of Web sites ranked by consumer awareness)(Brief Article)(Illustration)

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| March 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

 
Rank  Site              Agency/Media                    Adspend   Aware- 
                                                 July-September     ness 
                                                         pounds      (%) 
1     BT                St Luke's/TAP                 8,258,230       83 
2     Vodafone          J. Walter Thompson/OMD UK    11,980,000       74 
3     Learn Direct      DFGW/MediaCom                   755,000       72 
4=    Freeserve         M&C Saatchi/Walker Media      1,822,000       69 
4=    Orange            Mother/MediaCom              12,764,000       69 
6     02                VCCP/TAP/ZenithOptimedia      1,272,000       63 
7     Yahoo!            HHCL/MG OMD                     338,000       54 
8     Intelligent 
      Finance           The Union/BLM Media           2,272,000       44 
9     Jamjar 
      (Direct Line)     MWO/MediaCom                    567,000    ...

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