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Publicis targets young drivers for Megane.(Regie Nationale des Usines Renault launches new television commercial for Megane car)(Brief Article)
Renault is attempting to woo more young drivers in a new television initiative, which compares driving its New Megane model to the thrill of driving a sports car.
Publicis has produced the campaign promoting the three-door Sport Hatch and the five-door Hatch models. It aims to celebrate their personalities and the feeling of invigoration they give the driver.
Launched in the UK at the end of last year at the British International Motor Show in Birmingham, the New Megane is intended to sustain and develop Renault's place in the mid-size hatchback market, where it competes against the the likes of the Ford Focus and Citroen Xsara.
Carat is handling media buying for the advertising, which extends the strategy of targeting young drivers already under way using press, posters and the internet.
The new commercial, which breaks on national TV on Monday and in cinemas from April, emphasises the fact that a New Megane driver's bottom is only 55 centimetres above the ground in order to compare the ...
- New Megane revealed.
- News wire article from: Asia Africa Intelligence Wire August 3, 2002 700+ words
...taken that mantle for itself, with the new Megane, writes DAVE MOORE. Remember the Ford...Avantime luxo-Renaults, the striking new Megane range is the first model built on the...Scenic people-carrier version of the new Megane for the Northern French factory of Douai...
- New megane to debut in Paris.
- News wire article from: Europe Intelligence Wire September 26, 2008 700+ words
...Derby Evening Telegraph) Renault's new Megane debuting at the Paris Motor Show next...Sporty, dynamic styling makes the new Megane a real head-turner and it is going...alongside the stunning new Laguna Coupe, the new Megane is, indeed, an important vehicle for...
- New Megane must appeal to broader audience; Renault learns lessons from...
- Magazine article from: Automotive News Europe December 8, 2008 700+ words
...Renault's less extravagantly styled new Megane needs to succeed in these key European...press event here. "So we have made the new Megane more elegant." The car's new design...dashboard, seats and interior cabins of the new Megane, while carrying over under-floor storage...
- Renault aims to regain ground with new Megane.
- News wire article from: Business Day (South Africa) September 18, 2008 700+ words
...REPORTER Renault aims to regain ground with new Megane Renault could well regain some of its...SA with the arrival next year of the new Megane AFTER the debacle of Renault having a...equal to, or less than, 120g/km. The new Megane has been designed to offer best-in...
- Renault prices its all-new Megane just a bit below the Peugeot 307.(News)
- Magazine article from: Automotive News Europe De Saint-Seine, Sylviane October 7, 2002 700+ words
...Byline: Sylviane de Saint-Seine The new Megane that Renault is preparing to launch...other benchmark when pricing the new Megane in Europe is Volkswagen's Golf. Compared with the Golf, a new Megane with comparable equipment will sell...
- New Megane Is Crowned The European Best Seller.
- News wire article from: Europe Intelligence Wire August 1, 2003 700+ words
...Hull Daily Mail) It seems there's no stopping Renault's New Megane. The multiple award-winning car has been named Europe...am delighted to see that the runaway sales success of the New Megane is being repeated around Europe and there is much more to...
- The new Megane has a tough job.
- Magazine article from: Automotive News Europe De Saint-Seine, Sylviane July 15, 2002 700+ words
...new entry in Europe's biggest car segment. It expects the new Megane to increase its share of the lower-medium market against...medium competitors will be launched in the early days of the new Megane will also help. "The Megane II will have a clear run until...
- Renault pushes new Megane via Guardian Unlimited podcast.(Renault U.K....
- Magazine article from: New Media Age March 23, 2006 700+ words
...Unlimited. Forming part of a wider digital drive to promote its new Megane, the six Renault-branded podcasts will feature Guardian...range of sites including MSN, Top Gear and Channel 4. "The new Megane has a unique positioning centred on its strong personality...
- Renault unveils new Megane (Renault tente un pari crucial avec sa nouvelle...
- News wire article from: Europe Intelligence Wire September 9, 2008 700+ words
...vehicle. Philippe Houchois, an analyst at UBS, said the new Megane should enable Renault to boost its profits next year in a...said the group will not place too much expectation on the new Megane, but added that the existing models from the range, which...
- Renault gets more variety at the same cost.(News)(new Megane )(Brief Article)
- Magazine article from: Automotive News Europe Chew, Edmund February 10, 2003 700+ words
...adding body styles, Renault kept the development cost of the new Megane the same as the first generation by designing all variations...to appeal to a broader and more youthful audience with the new Megane, so the various derivatives are more distinctive than was...