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DLKW unveils Burger King ad.(Delaney Lund Knox Warren & Partners)(Brief Article)
Delaney Lund Knox Warren & Partners is to use American-themed ads to push Burger King's heritage as the home of the quality hamburger.
A new ad, launching later this month, promotes Burger King's Double Melt range and will introduce the key themes that DLKW will incorporate into all future brand advertising.
Paul Reynish, the marketing director at Burger King, said: 'A marriage of American values with a British sense of humour delivers an entertaining spot that we're confident will drive traffic for this new range.'
The commercial opens with an all-American mother reading the children's book Little Red Ridinghood to her daughter in bed.
As she starts to read, she hears her husband come home with a Burger King meal, prompting her to race through the story using only a few words to summarise the whole tale.
She then switches off the bedroom light and races downstairs, leaving her ...
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