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Gfk Group to launch research business for media in the UK.(media research business to be launched)(Brief Article)
The Gfk Group, a supplier of quantitative media research, is launching a media-research business in the UK.
Gfk Media, which will compete against the likes of RSMB, Ipsos-RSL and Taylor Nelson, will offer research services to advertising agencies, broadcasters and advertisers. Its first major project is the co-ordination of Rajar's testing of Radiocontrol, a new system of radio and television measurement.
The new company will be run by Nick North and Tanya Koshechkina. North was previously the marketing director at the research group Roy Morgan International. Koshechkina was the international research divisional director at the sister business Martin Hamblin Gfk.
As well as working directly for agencies and advertisers in supplying quantitative research, Gfk plans to pitch for further media measurement such as Barb. It currently supplies industry-standard measurement systems for the TV industry in seven European markets, including Germany and France.
The company's aims are to ...
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