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<a href="http://www.accessmylibrary.com/article-1G1-98462174/clerical-medical-drops-married.html" title="Facts and information about Clerical Medical drops married couple to update brand's image.(Clerical Medical and General Life Assurance Society launches new advertising campaign)(Brief Article)">Clerical Medical drops married couple to update brand's image.(Clerical Medical and General Life Assurance Society launches new advertising campaign)(Brief Article)</a>
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Clerical Medical drops married couple to update brand's image.(Clerical Medical and General Life Assurance Society launches new advertising campaign)(Brief Article)
Clerical Medical has ditched its vicar-and-doctor married couple after three years and introduced a new creative strategy in a bid to modernise the brand.
Partners BDDH has replaced the couple with a campaign claiming that Clerical Medical customers can enjoy themselves in the present because they are confident that their longer-term future is secure.
The agency has created two 30-second TV executions that show people confidently wasting money. 'Snooze' shows a man in bed ignoring his early morning alarm clock and enjoying a relaxing lie-in. 'Taxi' shows a woman attempting to cross a busy road, but with little success. Eventually she gives up and hails a taxi, which makes a U-turn across the road to deliver her to the other side.
The old strapline, 'The ...
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