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Kumala wine aims for prestige market with magazine ads.(Kumala Ltd. advertising campaign)(Brief Article)
Kumala, the South African wine brand, is mounting its first significant campaign in the UK in an effort to shed its 'cheap and cheerful' reputation.
Western Wines, the brand's UK importer and distributor, is behind a national press and magazine initiative featuring the gecko lizard.
The work is the first to be produced by Poulter Partners in Leeds and MediaCom since they were appointed to the creative and media planning and buying ...
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