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The Daily Telegraph to be press partner in Microsoft activity.(Brief Article)
The Daily Telegraph has won a brief from Microsoft to act as its sole press partner for a new campaign targeting business customers.
Microsoft, and its media agency, Universal McCann, held a pitch for a newspaper to carry advertising to support its Connected Business initiative that will target small businesses. The Daily Telegraph won after a head-to-head pitch against The Times.
Microsoft selected The Daily Telegraph for its 'flexible' approach to creating solutions for the campaign. The newspaper's commercial development department, led by the strategic planners Gail Edmans and Richard Collins, put together a package of supplements and special ...
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