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KFC rolls out latest branding ads.(Brief Article)
KFC is starting its 'got chicken, got soul' campaign in earnest with two new TV ads created by Bartle Bogle Hegarty.
The two 30-second executions, entitled 'hi-fi' and 'soul', will continue the theme established in last month's special promotion ad for the 'Peking Twister', drawing on the imagery and music of late-60s and early-70s black America in an attempt to reposition KFC as soul food.
'Hi-fi' promotes KFC's new, improved burger. It features a frustrated record collector peering in through the window of a record shop that is 'closed for improvements'. Inside the staff are lazing around, listening to music, eating KFC burgers.
'Soul' is based in a community centre, in which a Northern Soul dancing competition is being held. Those not dancing are helping themselves to a Mega Bucket, accompanied by the caption: 'No plates, no forks, you just need soul.'
The ads target KFC's two core audiences: the lunchtime, burger-eating customer, aged ...
- NY Noise composes for KFC.(Brief Article)
- Magazine article from: Post February 14, 2001 700+ words
NY Noise in Manhattan created a trippy rock and soul track for KFC's "How Good is That." campaign. The track is used...Noise, notes "The agency wanted to let people know that KFC is not just for family take-out dinners. We created...
- What's On: REVIEW Soul still in fine form; FLIRTATIONS Wulfrun Hall,...
- Newspaper article from: Birmingham Evening Mail (England) September 22, 2004 700+ words
...years ago. Thanks to a KFC got soul advert, the Flirtations...with affection in northern soul circles. A combination...the stars of a northern soul show at the Wulfrun Hall...uptempo version of that KFC number Nothing But a Heartache...
- KFC: No appetite for change.(KFC Group)
- Magazine article from: Marketing Week October 5, 2006 700+ words
...Claire Harrison-Church, KFC marketing director for four years...Tilling last November after US KFC chiefs flew UK marketing executives...advertising campaign - the "Soul Food" work created by Bartle...insider confirms that although KFC is continuing its expansion on...
- KENTUCKY FRIED CHICKEN LAUNCHES HIP NEW RESTAURANTS IN DC AND BALTIMORE New...
- Press release article from: PR Newswire April 8, 1993 700+ words
...restaurant decorations," said KFC Division Marketing Director John...Hanover, Md. In addition to KFC's traditional menu, Neighborhood...radio stations -- a blend of soul, rap and R&B. In addition...purchase materials. Neighborhood KFC was first tested in 1991 in Baltimore...
- KFC marketing chief quits after US doubts.(Claire Harrison-Church left KFC...
- Magazine article from: Marketing Week October 20, 2005 700+ words
KFC UK marketing director Claire...Taco Bell, which is owned by KFC's parent company, Yum Brands...advertising campaign, which uses the "Soul Food" strapline, and that Harrison...to introduce elements of the Soul Food campaign, which was created...
- KFC to roll out new designs.(Eating & drinking news)(Brief Article)
- Magazine article from: Leisure Report June 1, 2004 700+ words
KFC restaurants in the United Kingdom...based on the success of the 'Soul Food' angle of its current advertising...robust." It will be tested in KFC's three restaurant formats...American" burger brand at three KFC sites in the UK The three joint...
- KFC's Colonel's Way Awards: Seniors in the Fast Lane.
- Press release article from: PR Newswire September 23, 1998 700+ words
...two decades after that golden milestone. KFC(R) and actor Tony Randall highlight these...for Colonel Harland Sanders, who started KFC at 65 with his $105 Social Security check...abandoned children. A dedicated and selfless soul, Father Wasson travels most of the year...
- Why did I eat his brains? My local KFC was closed; CANNIBAL KILLER'S 2 OTHER...
- Newspaper article from: Sunday Mirror (London, England) March 20, 2005 700+ words
...and ate his brain "because KFC was closed at the time". The...strong urges to taste the souls of men again". Just days later...them up meant I owned their souls'. "When asked to explain...Bryan wanted to 'own victims' souls'; Cannibal's victim Brian...
