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MSN UK search site withdraws banners as part of relaunch.(Brief Article)

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| March 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The internet portal MSN UK is to scrap banner advertising from its search pages, a much-visited portion of the website, as part of a relaunch.

The revamp of MSN Search UK - which, according to MSN figures, is visited by 13.6 million people a month - is being undertaken to offer a cleaner, more focused site.

MSN admitted the move was in part made to protect the advertising value of the lucrative paid-for search result listings.

The listings, provided by third parties including Overture Services, allow advertisers to get top-ranked search positions by paying to link to search terms that users input into the engine.

'We have done this based on user ...

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