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The internet portal MSN UK is to scrap banner advertising from its search pages, a much-visited portion of the website, as part of a relaunch.
The revamp of MSN Search UK - which, according to MSN figures, is visited by 13.6 million people a month - is being undertaken to offer a cleaner, more focused site.
MSN admitted the move was in part made to protect the advertising value of the lucrative paid-for search result listings.
The listings, provided by third parties including Overture Services, allow advertisers to get top-ranked search positions by paying to link to search terms that users input into the engine.
'We have done this based on user ...