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AAI and Billetts form an alliance.(Agency Assessment International)(Brief Article)
Agency Assessments International and Billetts have formed a strategic alliance in a bid to offer clients end-to-end evaluation and optimisation over all of their marketing communications.
Traditionally, Billetts focuses on analysing and optimising media spend and helping advertisers to maximise their media performance. Conversely, AAI advises on client and creative agency relationships and how creative effectiveness can be improved.
However, the alliance between the two companies is an attempt to break down the barriers between the two disciplines and increase the range of services to clients. The deal gives each of the companies access to the other's client list and takes the arrangement beyond preferred partner status.
- John Billett; Media Performance Monitor America.(Special Report: Media Mavens)
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