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Diesel rolls out viral work in preparation for global campaign.(Brief Article)
Diesel is launching its first global campaign in three years this week, called 'guide to successful living'.
The first spot, called 'oil klash klash', debuts with an online viral marketing push, which has been planned, seeded and tracked by Digital Media Communications, before it hits digital TV channels and cinema later this month.
The campaign was created by KesselsKramer in Amsterdam and the Diesel Creative Team.
The spot is set in a village that is suffering from an oil crisis and that is overlooked by an ancient castle. It is a simple love ...
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