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Schwartz Packet Mixes is marking its television debut with a quirky new campaign through Quiet Storm.
The work, which breaks this week, comprises three related spots, which will all run in the ad break for The Bill, but which can also run separately.
The idea behind the 30-second ads is that Schwartz Packet Mixes help people create such tasty food that they then want to tell others about it.
Each execution ends with the Schwartz logo, which revolves to reveal the strapline.
The first ad shows a couple calling on their neighbour to tell her that they cooked such a successful dish with a Schwartz Packet Mix that they want her to try one. The next shows the same woman sitting next to a ...