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REVIEW: Direct marketing experts warn of consumer backlash.(Brief Article)

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| March 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Direct marketing experts have warned of a consumer backlash against direct mail, as the number of items posted exceeded ten billion for the first ...

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