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Lowe to battle it out with Mother to keep pounds 7m Surf business.(Brief Article)
Lowe's grip on Lever Faberge's pounds 7 million Surf account has come under threat following news that the company has entered talks with Mother about the business.
The two agencies are now preparing for a head-to-head pitch for the account.
It is thought that Lever Faberge is looking to spruce up the detergent brand's image following suggestions that its television strategy has underperformed recently.
Lowe's TV campaign, which featured the Birds of a Feather stars Pauline Quirke and Linda Robson for several years, won an IPA Effectiveness Award in 2000. However, it is understood that the agency has had trouble developing a credible successor campaign.
Lowe, as Unilever's main global agency partner, also handles creative for Sure deodorant, as well as for the Cif and Domestos household cleaning ranges.
Mother, however, has ...
- Lowe.(Digests)(campaigns for Lever Faberge's anti-perspirant deodorant)(Brief...
- Magazine article from: Marketing Week September 23, 2004 700+ words
Lowe has created a 2m [pounds sterling] ad campaign for Lever Faberge's anti-perspirant deodorant brand Sure featuring Elvis Presley, Steve McQueen and James Dean.
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- Magazine article from: Marketing Week August 22, 2002 700+ words
Lever Faberge is relaunching Surf, backed by a [pounds...supported by a television campaign created by Lowe, which features Birds Of A Feather stars...all its detergent brands in September. Lever Faberge says it has no plans to follow suit...
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- Magazine article from: Marketing Week February 5, 2004 700+ words
Lever Faberge is planning a 4m [pounds sterling] revamp...and Joe-fronted campaign created by Lowe, which lost the Surf account last year...they first see its new on pack images. Lever Faberge wants to make the brand appeal to younger...
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- Magazine article from: Marketing Week November 13, 2003 700+ words
Lever Faberge is to reformulate and relaunch its Cif...message that Cif is an effective cleaner. Lowe handles advertising for the Cif range...sure it is still known to clean well." Lever Faberge marketing director Helena Ganczakowski...
- Gillette and Lever Faberge prepare for deodorant 'war'.(News)(Brief Article)
- Magazine article from: Marketing Week January 22, 2004 700+ words
Gillette and Lever Faberge are both to launch multi-million...handled by MindShare. Meanwhile, Lever Faberge is to relaunch its Sure deodorant range...formulation. Sure's ad account is held by Lowe, while media is through Initiative...