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St Luke's continues clubs theme for Clarks.(Brief Article)
St Luke's has drafted in the Tokyo Ukelele Afternoon Club, which walks around Tokyo playing classic cover songs on ukeleles, to feature in its latest campaign for Clarks Originals.
The push continues the 'doing our own thing' campaign, which features real clubs of people who have a passion for quirky activities.
'We wanted to acknowledge the heritage and individuality of Clarks Originals as a brand,' Lisa Morrison, the Clarks account manager at St Luke's, said.
'The 'clubs' we use have a passion, commitment to what they are doing and that links well with the message for Clarks Originals.'
The press campaign, which also features the London Ladies Underwater Hockey Club, will run in edgy style magazines including Q, i-D, Sleazenation ...
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