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Campbell Doyle Dye to push Adnams ale in rest of UK market.(Brief Article)
Adnams, the Suffolk-based brewery, has appointed Campbell Doyle Dye to help fuel the growth of the regional ale brand.
CDD beat Soul, WCRS and the Norfolk agency Fox Murphy to win the pounds 1 million account in a pitch called at the beginning of the year.
The appointment is a key part of a strategy to reinforce the Adnams claim that it is the fastest-growing beer brand in the UK and to secure a position as one of the top ten ales over the next three years.
Simon Loftus, the chairman of Adnams, said: 'All the shortlisted candidates had exciting achievements to their credit and it was a tough choice, but the unanimous decision of the team was to ...
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...DMGT, in April 2002 (MW April 4, 2002). Loots sits within the division. Wieden & Kennedy triumphed over Campbell Doyle Dye and Partners BDDH to take the business. Miron has since been appointed managing director of The Mail on Sunday...