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Eyre takes chairman's role at IAB.(Richard Eyre)(Brief Article)
The Interactive Advertising Bureau has appointed Richard Eyre, the former chief executive of ITV, as its chairman. His brief is to oversee its expansion and to evangelise digital media in the wider ad market.
Eyre will chair the IAB Leadership Council, made up of members at managing director level or above from the digital heavyweights including AOL, Freeserve, MSN and Yahoo!. The aim is to double the estimated 1 per cent share of advertising revenue that interactive media currently takes.
The former chairman, Danny Meadows-Klue, will retain his role as the chief executive of IAB UK.
Eyre said: 'I will have a dual-facing role: within the digital industry there are issues of having a large number of diverse companies jostling for space and they need to deal with the wider market as a coherent medium, not so fragmented.'
'But the key will be my outward-looking role, educating and marketing to the advertising industry about digital media. The ...
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...agencies in Sweden after leaving Omnicom Group's Goodby, Silverstein & Partners, San Francisco, to move to Europe. Richard Eyre, 49, to chairman of the U.K.'s Interactive Advertising Bureau, London, replacing Danny Meadows-Klue, who remains...
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...explores Yeats's quandary through a man who has perfected neither. Paul Scofield is wonderfully compelling in this role in Richard Eyre's Lyttelton production. Exuding the air of a self-made man, he looks ever so faintly like an elderly teddy boy as he...
