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HOTLINE: Johnson & Johnson and Unilever increase regional press advertising.(Brief Article)

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| March 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Johnson & Johnson and Unilever are to increase their investments in regional press advertising, following publication of a report on the medium's effectiveness. Evidence published in the Newspaper Society's Conversion Study convinced the FMCG companies to make ...

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