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ITouch begins search for a creative agency.(Brief Article)
The mobile services company iTouch, which is 50 per cent owned by The Independent Newspaper Group, is in talks with agencies about its multimillion-pound ad account.
The company, which positions itself as a developer of premium-quality mobile products such as exclusive ringtones, picture messages, games and logos, is aiming to ramp up its advertising activity to help it stand out in an increasingly saturated wireless services market.
ITouch's campaigns are primarily press-based, but it is now considering using television for the first time.
'We've been going through the process of reviewing our current agency relationships and we have been talking to other agencies,' Rob Ellis, the managing director of iTouch UK, said.
Ellis said that the company ...
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