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Allianz picks OMD for dollars 60m global corporate business.(Brief Article)
Allianz, the German insurance group, has appointed OMD to handle media planning and buying for its dollars 60 million global corporate account.
The business was previously held by Initiative Media Worldwide and moves to OMD following discussions that also involved MindShare and Carat.
However, it is understood that no formal pitch took place and the account was won following OMD Europe's discussions with Allianz in Germany.
The appointment of OMD does not affect John Ayling & Associates, which handles the UK business for the Allianz-owned Cornhill Insurance. Allianz will also continue to use other agencies for local activity.
OMD's appointment on the global corporate account, which involves building the Allianz brand across international TV and print titles, follows its success ...
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