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John Smith's Peter Kay TV spots win top awards at Creative Circle.(campaign by TBWA/London)(Brief Article)
TBWA/London's TV campaign for John Smith's Bitter, starring the comedian Peter Kay, swept the board at this year's Creative Circle awards.
The agency's series of commercials, including the popular ''Ave it' film featuring the hapless Kay's footballing skills, took both platinum and gold at the awards ceremony in London this week.
John Smith's won the top honour in a close race against Saatchi & Saatchi's commercial for the NSPCC, which delivers the charity's message by featuring cartoon children suffering at the hands of violent parents.
Mike McKenna, the chairman of the judging panel, said the two campaigns were the only realistic contenders for the platinum award, which John Smith's had narrowly shaded. ''Ave it' echoes around every playground and every council pitch in the land,' he added.
TBWA's haul included four golds for John Smith's. Among them was the Ken Grimshaw memorial honour for the best use of humour, which was awarded for the commercial in which Kay tries to put ...
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