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Clemmow Hornby Inge nets Spectator business.(Brief Article)
Clemmow Hornby Inge has won the account for The Spectator, with its first brief being to create a campaign celebrating the magazine's 175th anniversary this year.
The push, which is the biggest to date for title launches this month and will comprise press, posters and radio.
Exact details of the creative are being kept under wraps, but The Spectator's publisher, Kimberly Fortier, said it would build on the magazine's 'humour and intelligence'. The campaign strapline will be 'unashamedly elitist'.
'The Spectator isn't dumbing down, it's for massively intelligent people. This campaign is aimed at people who we know will like it,' she said.
Fortier added that the brief was not to try to find a new pool of readers, but to target bright 35-plus ABs who should be reading the magazine.
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