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Agencies line up as GLA invites tenders for media account.(Greater London Authority)(Brief Article)
The Greater London Authority is reviewing its media buying account.
The London Mayor Ken Livingstone's body is looking for a new agency to handle buying across press, radio, outdoor, ambient media, television and cinema. Buying for the GLA is currently handled by Pawson Media.
The GLA's tender is requesting responses from agencies by 31 March. Its brief for the appointed shop is to act as a buying agency to procure one-off ads for specific public information drives across London media. Spend is likely to focus on press and cinema.
Specific activity mentioned ...
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