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Bobos in Shangri-La.
Newsweek International
|
March 03, 2003 |
Mooney, Paul; Adams, Jonathan |
COPYRIGHT 2003 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
Just when China's new affluents have begun to enjoy their xiaozi, or bourgeois, lifestyle (a downtown apartment, flashy automobiles and Starbucks mochaccinos), along comes a book from America to stir up their latte lifestyles. In recent months young Chinese have been snapping up copies of the newly translated version of 2000's "Bobos in Paradise," by American author David Brooks. The book's thesis--that the bohemian spirit of the 1960s has come together with the acquisitive impulses of the 1980s to create the hybrid bourgeois-bohemian, a.k.a. the Bobo--has sparked debate all around China. "All my friends are talking about the Bobos," one Beijing book shopper told the official Xinhua News Agency. Clubs have been formed offering lectures and discussions on the Bobo lifestyle, and Bobo magazines are appearing on newsstands. Chinese Bobos are being targeted by everyone from real-estate agents to mobile-phone companies. A local businessman opened the DIY@Bobo Bar in Beijing, which is fitted with computers so customers ...
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Source: HighBeam Research, Bobos in Shangri-La.