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Actives at a glance.(Brief Article)
Clemson University's Dr. Kay Cooksey's "wrap-up" of the ActivePack event put into perspective the issues, challenges, and opportunities active technologies suppliers, users, and even consumers must deal with along the road to wide-scale acceptance and use.
Implementation Impediments
* Legal/regulatory: primarily food contact issues and burdens of liability/responsibility
* Economics/costs: although value is inherent and apparent, actives are not a "sexy" marketing attribute users can pass along to consumers; raw materials costs are high
* Technology: often highly complex …
