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A Partnership Made in Heaven.(Dolce and Gabbana)

Newsweek International

| February 24, 2003 | Thomas, Dana | COPYRIGHT 2003 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Inside the new Dolce & Gabbana store on Milan's fashionable Corso Venezia, a group of trendy twentysomethings sit around a sleek cafe, throwing back espresso. Across the hall, a Sicilian barber gives a dapper businessman a quick trim in a neo-deco shop. Oh, yes, and there are racks of sharp pinstripe suits, straw linen blazers and alligator loafers, too. Lifestyle-theme stores have been popular in fashion retailing for a decade or so, but Dolce & Gabbana really upped the ante last month when it opened its three-story menswear emporium in a 19th- century Milan palazzo, replete with polished walnut armoires, rococo inlaid parquet and black Murano glass chandeliers. "We want it to be a place where people can come together, not just to shop," says designer Domenico Dolce, who with his domestic and business partner, Stefano Gabbana, runs the 20-year-old company.

But the emporium's visitors are shopping--a lot. While most of the luxury industry is in the economic doldrums, Dolce & Gabbana is thriving. Last year, as its competitors scaled back forecasts, the company posted a 41 percent increase in revenues, to 445 million euros. In addition to the men's store, the company recently opened a dozen new boutiques in Japan and is renovating two shops in Milan--for its accessories and its vintage collections. This spring it will inaugurate a store in Munich, its first in Germany. Last fall the company moved into its new state-of-the-art headquarters in Milan, a sprawling seven- floor office with black lava-stone floors straight from Mount Etna and glass walls that afford striking views of the baroque city.

Besides selling its own products well, Dolce & Gabbana is influencing fashion across the board. This winter, companies such as H&M, the Gap and Zara have all imitated Dolce & Gabbana's rough-hewn woolens and rustic furs. And the pair's fall-winter 2003-04 womenswear collection, to be shown in Milan next week, will no doubt set copyists, retailers and magazine editors scribbling. "Dolce & Gabbana have been one of the trend leaders in fashion for some time now," says Tom Julian, a trend analyst for Fallon Worldwide. "Everyone copied their shearlings, their flower prints, their worn leathers and suede. For such a small company, they are really an international powerhouse."

Dolce & Gabbana has always thought small and intimate, which is what makes the company a jewel in luxury's treasure chest. The pair launched their personal and professional relationship in the early '80s: Dolce, 19, was the son of a Sicilian tailor and a fashion-school dropout; Gabbana was a 23-year-old graphic-design student from Milan who didn't want to pursue graphic design. Instead, they scraped together 2 million lire (about $1,000) to start their company, and made their debut in the 1984 New Talents show in Milan. They had two role models: "Coco Chanel for structure of the house," says Gabbana, "and Giorgio Armani for focus."

They turned to Anna Magnani, ...

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Source: HighBeam Research, A Partnership Made in Heaven.(Dolce and Gabbana)

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