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Less hot air at Midem as record labels talk deals. (Talent).
Despite a downturn in numbers attending Midem, this year's event proved to be a productive experience for record labels, according to the many UK executives attending the conference.
"2003 was business instead of bollocks," says EMI Liberty director of A&R and marketing Mike McNally. "There were less people this year, but the people that were there were doing business."
Midem is traditionally the playground of labels vying to sign buzz dance tracks emerging from non-UK territories. One of the buzz tracks of last year's event was DB Boulevard's Point Of View, signed by Sony dance imprint Illustrious. But a wind of change blew at this year's event, according to those who attended.
"The dance industry didn't seem as well represented this year," says James Horrocks, managing director of React Music. "A lot of the labels seemed to be looking for more pop dance, rather than just upfront dance.
"They are looking for the cheesy trance cover version from Germany, rather than a cool track from France--they want ...
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