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From being the chart-dominating darling of the Christmas market, to a piracy-supporting traitor within a matter of weeks--there is no half-way house with Robbie Williams.
He is, of course, neither of those things. And to dismiss Williams' comments at Midem as the rantings of a publicity-hungry loon would be daft. There is a serious issue here--that of many artists' complex attitudes towards piracy.
To simply label the industry's creative talent as stupid or incapable of understanding the issues surrounding piracy is both ignorant and patronising. It also won't help the situation.
The music industry's greatest advocates are its artists. They are the people who connect directly with the public and who can--if they wish--do most to get the message across about any issue.
In reality, Robbie's off-the-cuff remarks last week were simply the sole, memorable sound-bites of an otherwise tedious press conference, remarkable only for the inanity of many of the questions asked. But, by virtue of the profile they were afforded by the UK and international media, they will have encouraged teenagers continent-wide that it's okay to bootleg.
Many artists' attitudes towards piracy underline the estrangement of artists and the industry. Too many artists remain sceptical about those who run the business behind their music when, actually, they are all on the same side.
In turn, ...