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Hit sparks Midem buzz for Panjabi MC's label. (Midem News).

Music Week

| February 01, 2003 | COPYRIGHT 2003 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Panjabi MC's label head Ninder Johal was finally a man in demand at this year's Midem conference, as Top Five hit Mundian To Bach Ke opened the way for a floodgate of deals.

After years of failing to convince fellow delegates of the sales potential of his bhangra catalogue, the Nachural Records managing director struck two deals in his first two hours in the Palais des Festivals.

"I've been ...

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