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The Story of Ralph Lauren.(unauthorized biography of the designer)(Book Review)
It all began with a tie. At least that's what Ralph Lauren would like you to believe, says author Michael Gross in "Genuine Authentic" (HarperCollins), his gossipy, unauthorized biography of the designer. Gross believes otherwise: that Lauren didn't launch his Polo fashion empire as a tie designer in the 1960s, but long before that, as a Jewish kid in the Bronx who was willing to do anything it took to be a rich WASP. After all, Gross writes, as a teen he shed his family name, Lifshitz, for the more suave-sounding Lauren, dressed in Brooks Brothers blazers, dated willowy Gentile blondes, idolized Cary Grant and in his high-school yearbook declared he wanted to be a "millionaire." Retailing was the means, writes Gross, and ties were an entree.
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