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Voxpop. (Opinion).
According to Design Week's 2000 Top 100 Consultancy Survey, Nucleus had a turnover of [pounds sterling]2.6m last year. The takeover by Scandinavian e-group Adera values the 50-strong UK consultancy at up to [pounds sterling]10m. Is this a realistic figure for a deal of this sort?
'Company valuation, especially buying at the right price, is a mix of a mystic art, some planning and a bit of luck. Prices are high, sometimes bordering on the insane. The same questions have to be asked by all acquirers, dotcoms included: Will it boost our wealth by improving profitability and cashflow? Do we have a strategy to integrate and add further value? Will we make the right return on the investment and are we paying the right price? If you know all the answers you're probably retired, rich, or both.'
BRUCE WINFIELD, MANAGING DIRECTOR, AMX
'Digital businesses are still highly sought after but prices have plummeted in recent weeks. Nucleus will need funds to fuel growth and, with going public being a non-starter for such a small company, this deal looks extremely good for the consultancy.'
IAN COCHRANE, CHAIRMAN, TICEGROUP
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