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NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(ranked by % of awareness)(Brief Article)(Illustration)

Campaign

| February 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

 
Rank  Site                Agency/Media                  Adspend   Aware- 
                                                 July-September     ness 
                                                         pounds      (%) 
1     BT                  St Luke's/TAP               8,258,230       82 
2     AOL                 MWO/BBJ                     4,106,000       80 
3     Orange              Mother/MPG                 12,764,000       69 
4     Egg                 Mother/MediaCom               556,000       68 
5     Amazon              Wieden & Kennedy/OMD UK       324,000       45 
6     Lastminute.com      Immediate Sales/PHD            84,000       42 
7     Jamjar 
      (Direct Line)       MWO/MediaCom                  567,000       32 
8     Ladbrokes           BHO/FCB/Mansfield Lang          4,000       29 
9     Easycar             White Knight Design/PHD       435,000       22 
10  ...

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