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<a href="http://www.accessmylibrary.com/article-1G1-97326391/media-choice-dan-douglass.html" title="Facts and information about MEDIA CHOICE: Dan Douglass, the managing director and executive creative director at DP&A, selects Nissan's outdoor campaign for the Micra.(evaluation of Nissan Motor Company Ltd.'s busstop advertisements)(Brief Article)">MEDIA CHOICE: Dan Douglass, the managing director and executive creative director at DP&A, selects Nissan's outdoor campaign for the Micra.(evaluation of Nissan Motor Company Ltd.'s busstop advertisements)(Brief Article)</a>
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MEDIA CHOICE: Dan Douglass, the managing director and executive creative director at DP&A, selects Nissan's outdoor campaign for the Micra.(evaluation of Nissan Motor Company Ltd.'s busstop advertisements)(Brief Article)
'I'm not that keen on the 'blue lips' Nissan Micra campaign, but I love the way it's reflected through the creative use of media. Just as bringing two familiar words together in an original juxtaposition is what the creative work does, so Adshel has put a new twist on the familiar busstop. It's called Contravision and it uses the entire length of the shelter as a clear canvas, effectively creating a big billboard out of the whole construction.
So, as you're stood there along with the massing hordes waiting for that elusive 137, rather than looking at ...
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