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<a href="http://www.accessmylibrary.com/article-1G1-97326388/vf-selects-initiative-media.html" title="Facts and information about VF selects Initiative Media for pan-Euro backpack accounts.(VF Corp. appoints advertising agency for Eastpak, JanSport brands)(Brief Article)">VF selects Initiative Media for pan-Euro backpack accounts.(VF Corp. appoints advertising agency for Eastpak, JanSport brands)(Brief Article)</a>
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VF selects Initiative Media for pan-Euro backpack accounts.(VF Corp. appoints advertising agency for Eastpak, JanSport brands)(Brief Article)
Initiative Media has won the pan-European media account for the backpack brands Eastpak and JanSport.
It won the accounts after a competitive pitch. Both of the brands, owned by the VF Corporation, will be backed by media activity across seven European markets.
Campaigns are planned to break in spring to build awareness in new markets and grow sales in established markets. Initiative will plan and buy media in the UK, Germany, Italy, the Netherlands, Belgium, Spain and Denmark.
The account will be led from Initiative's office in Brussels.
The appointment was made after VF ...
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