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Outdoor experiences 15 per cent revenue growth in fourth quarter.(increase in outdoor advertising bookings)(Brief Article)
The outdoor industry is celebrating an improved end to 2002, with fourth-quarter revenues up by more than 15 per cent on last year.
Figures released from the Outdoor Advertising Association reveal that bookings for the last quarter of 2002 came in at pounds 187.8 million - an increase of 15.5 per cent on the same period last year. This means that fourth-quarter revenues have returned to the levels experienced in 2000.
The total outdoor advertising revenue for 2002 was pounds 690.1 million, which was a small increase of 1.9 per cent on the previous year's total revenue.
This figure was also just pounds 7 million shy of the total advertising revenue figure for 2000.
According to the OAA, the fourth-quarter growth was driven by the entertainment and media categories. Drink, travel and transport and ...
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