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Poulter agency and MediaCom take on Western Wines brief.(Poulter Partners and MediaCom win creative and media accounts for wine distributor Western Wines)(Brief Article)
Poulter Partners and MediaCom have won the creative and media accounts for the South African wine distributor Western Wines.
MediaCom picked up the pounds 2 million planning and buying account from the incumbent, Brilliant Media, following a three-way pitch.
Poulter Partners will produce a campaign for the Kumala range, South Africa's fastest-growing wine brand, ranked at fourth by Nielsen Media Research in the UK's top ten wines league table.
Forthcoming activity will look to raise Kumala's profile and reinforce its position against rivals such as Ernst & Julio Gallo and Jacob's Creek.
MediaCom's ...
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