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Ford Transit focuses on exemption from Congestion Charge.(campaign for Ford Transit liquid petroleum gas van)(Brief Article)
Ogilvy & Mather is launching a new campaign for the Ford Transit liquid petroleum gas (LPG) van, promoting its exemption from the London Congestion Charge because of its low emissions.
The campaign will break on the first day of the charge, 17 February, with a heavyweight two-week burst across major 96-, 48- and six-sheet poster sites within the charging zone. It will be supported by radio spots on London stations. Media planning and buying is through MindShare.
The creative work incorporates the congestion scheme's 'C' logo, with one execution reading 'No charge' and ...
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