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Lynx uses dance for Pulse launch.(Lynx's Pulse fragrance)(Brief Article)
Bartle Bogle Hegarty is using an infectious dance track and a strange dance as the backbone of its multimedia launch campaign for Lynx's Pulse fragrance.
The national television, cinema and viral campaign will aim to illustrate what is billed as a re-invigorating and seductive scent.
The TV execution features an unassuming young man sitting at a bar by himself. Suddenly, Room 5's Make Luv - a reworking of Oliver Cheatham's 80s dance anthem Get Down Saturday Night - begins to play. The man, caught by the pulsating beat, launches into a series of embarrassing dance moves. To the shock of male onlookers, he is joined by two women who have been impressed by his dancing.
The spot, which was written and art directed by BBH's Matt Kemsley, launches on 10 February. An extended version will run in cinemas across the country.
In addition, the website, www.lynxpulse.co.uk, features a viral execution in which the ...
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- Magazine article from: Cosmetics International Cosmetic Products Report January 1, 2004 700+ words
UK: Lever Faberge launched Lynx Touch this month, one year after the successful introduction of Lynx Pulse. Touch was created by Ann Gottlieb (creator of CKOne and Contradiction) and is available as a body spray, shower gel, aftershave...
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The target market of Lynx, the UK's number one deodorant brand, is teenage boys. Young males are notoriously difficult to engage as there are so many brands fighting for their attention. Deodorants have an added challenge because they are seen to be boring. Lynx's new variant, Pulse, wanted to
- I was the lynx choreographer: Los Angeles-based choreographer Richmond Talauega...
- Magazine article from: Creative Review Lucas, Gavin May 1, 2003 700+ words
CR: What's your profession/job title? CR: How long have you been doing that and how did you get started? RT: Choreographer/dance performer CR: How did you land this job? RT: Well, I'm 27 and I've been dancing professionally for about eight years now. I didn't study dance or choreography -- it's
- 2003 hits .. get voting!; IT'S YOUR CHANCE TO SELECT THE WINNING ACTS.(Features)
- Newspaper article from: The Mirror (London, England) September 12, 2003 700+ words
...Groove Armada Vodafone - Can You Dig It: The Mock Turtles Galaxy - Don't Worry: Appleton Lynx Pulse - Make Luv: Room 5 feat. Oliver Cheatham Fanta - Way Of Life: Stylophonic Levis Type 1 - Payback Time: The Dysfunctionals O2 - Blood...
- Let's all do the Lynx!; LEARNADGEEK'S SEXY MOVES.(News)
- Newspaper article from: The People (London, England) March 16, 2003 700+ words
...dance style to win over producers at an audition for the Lynx Pulse role. A third of the moves in the ad are his own. Tom said...And the record he dances to - Make Luv by Room 5 featuring Oliver Cheatham - is tipped to reach No1 when it is released next week...
- A big comeback for fallen star.(News)
- Newspaper article from: Daily Post (Liverpool, England) April 14, 2003 700+ words
...week's highest new entry at number two. Soul star Oliver Cheatham will be celebrating for the third consecutive week...number one. The performance by Room 5 features in the Lynx Pulse television advert. CAPTION(S): Kym Marsh
- Chart-toppers thwart Madonna.(News)
- Newspaper article from: Daily Post (Liverpool, England) April 21, 2003 700+ words
...Williams were all denied the number one spot last night as Oliver Cheatham and Room 5 hold on to the top of the charts for a fourth...American Life would topple Room 5, which features in the Lynx Pulse television advert, from the top of the charts but the self...
- Prime Time: Kym's chart smash not just Hear'Say.(Features)
- Newspaper article from: The News Letter (Belfast, Northern Ireland) April 14, 2003 700+ words
...this week's highest new entry at number two. Soul star Oliver Cheatham will be celebrating for the third consecutive week after...1983 classic Get Down (Saturday Night), features in the Lynx Pulse TV advert and its success has led many critics to tip the...
