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Weetabix gives pounds 6m European sales job to BHO without pitch.(Banks Hoggins O'Shea/FCB appointed as firm's ad agency)(Brief Article)
Weetabix has given Banks Hoggins O'Shea/FCB an extra vote of confidence by appointing the agency to its pounds 6 million pan-European business.
The assignment, to help drive sales across Europe, was made without a formal pitch and complements Weetabix's pounds 15 million UK ad portfolio, which has been with the agency since November 2001.
During that time Weetabix has overtaken Kellogg's Cornflakes as Britain's favourite breakfast cereal.
BHO will co-ordinate the account, previously held by Bates in Belgium, out of London. Media buying remains with ...
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...Chicago, acquired London agency Banks Hoggins O'Shea and merged it with the London...not disclosed. The combined agency, Banks Hoggins O'Shea/FCB, will open Jan. 1...John Banks, currently chairman of Banks Hoggins O'Shea, will be chairman-CEO of...
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...successful independent agencies, Banks Hoggins O'Shea. The agency will merge with FCB London to form Banks Hoggins O'Shea/FCB, which will be based...agencies in the U.K. John Banks, of Banks Hoggins O'Shea, has been named Chairman...
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Yeo Valley Organic has appointed Banks Hoggins O'Shea/FCB to handle its 1m [pounds sterling] advertising business. It is understood that the agency beat design company...
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Dairy Crest has shortlisted Grey Worldwide London and Banks Hoggins O'Shea/FCB for its [pounds sterling]10m advertising business.
- National Trust picks banks for [pounds sterling]1.3m advertising task....
- Magazine article from: Marketing Week November 14, 2002 700+ words
Banks Hoggins O'Shea/FCB (BHO) has been appointed to handle the National Trust's (NT) [pounds sterling]1.3m visitor attraction...