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Stella picks Papillon theme.(Stella Artois is using a papillon theme for its new advertising campaign)(Brief Article)
The new television advertising for Stella Artois is dropping its Jean de Florette style to draw on the influence of Papillon for a campaign aimed at reinforcing the brand's position as the UK's leading premium lager.
The big-budget ad, which has a cast of hundreds and forsakes French rustic charm for the brutal life on a French prison ship bound for Devil's Island, will roll out nationally in cinemas from next month and move on to TV in April.
Its appearance gives a new twist to the series of mini-epics produced by Lowe since 1991 under the 'Reassuringly expensive' theme. Starcom Motive is planning and buying media for the campaign.
With a cast of more than 850 extras and a reported budget of pounds ...
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