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RudaizkyRyan and Manning Gottlieb to relaunch T&T drink.(Brief Article)
RudaizkyRyan and Manning Gottlieb OMD have been appointed to produce a multimedia relaunch campaign for the soft drink brand T&T.
The start-up Rudaizky-Ryan, which was formed by the former Saatchi & Saatchi managing partner John Rudaizky and the former Spectre director Matt Ryan, won the pounds 4 million business from the incumbent, Burkitt DDB.
Manning Gottlieb will handle all media buying and planning on the account.
T&T's owner, the independent soft drink company T&T Beverages, said it had been impressed with Rudaizky-Ryan's through-the-line approach to the brief. The company has also appointed the branding specialist Form to redesign the product's packaging.
Last year, T&T sponsored the British film Ali G Indahouse, as well as ITV's successful Pop Stars programme. It declined the sponsorship of the follow-up, Pop Stars: The Rivals, preferring to concentrate on developing ...
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