AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
ZenithOptimedia lands Wyeth's pounds 8m business.
Wyeth, the consumer pharmaceuticals company, has consolidated its pounds 8 million media planning and buying business in the UK into ZenithOptimedia.
The newly merged UK agency, which officially launched this week, won the account after a four-way pitch. Other agencies involved in the pitch, which was run through the AAR and Billetts Media Consulting, were Mediaedge:cia, Media Planning Group and BBJ.
ZenithOptimedia's appointment is a blow to Media-edge:cia, which previously held a pounds 6 million chunk of the account. The agency handled Anadin and the baby nutrition brand SMA, which both spent heavily last year. The Wyeth brands Bisodol and Robitussin were also Media-edge:cia accounts.
Optimedia was the incumbent on the pounds 1.5 million Centrum vitamin supplement business before its merger with Zenith. It won the business in 1996 after a pitch alongside its sister agency Publicis.
Wyeth, formerly known as Whitehall Laboratories, called the pitch last June in a bid to create buying efficiencies and encourage strong levels of planning across all its brands. ...
- Inside the media-outsourcing debate: Sanofi-Aventis recently closed its Aventis...
- Magazine article from: Medical Marketing & Media February 1, 2005 700+ words
...value you get from your spend. The real benefit of having media planning and buying in-house is that you have professionals within...effective advertising requires challenging conventional media planning to go beyond traditional and emerging communication channels...
- Zenith Optimedia wins [pounds sterling]10m Wyeth. (Digests).(Wyeth Consumer...
- Magazine article from: Marketing Week Parry, Caroline February 6, 2003 700+ words
US pharmaceutical company Wyeth Consumer Healthcare, the makers...consolidated its [pounds sterling]10m media planning and buying account at Zenith Optimedia...Optimedia held the account for Wyeth's vitamin brand Centrum, but the...
- Sanofi-Aventis, Wyeth, Publicis rethink media buying.(Publicis Groupe S.A.)
- Magazine article from: Medical Marketing & Media Arnold, Matthew January 1, 2005 700+ words
...consolidated global media planning and buying on those...division. Meanwhile, Wyeth is taking media...Apidra. Havas offers media planning and buying under its Media Planning Group, while Publicis...into Optimedia * Wyeth plans to bring media...
- Wyeth puts pounds 10m media work into Zenith Optimedia.(Wyeth Consumer...
- Magazine article from: Marketing February 6, 2003 700+ words
Wyeth Consumer Healthcare...appointment comes as Wyeth seeks to cut costs...AAR and Billetts. Media Planning Group, BBJ and Mediaedge...planning solutions. Wyeth media brand director...costs and clever media planning.' Anadin is the...
- Wyeth Consumer Healthcare marketing boss quits company.(News)(Brief Article)
- Magazine article from: Marketing Week March 25, 2004 700+ words
...Beauchamp. Prior to joining Wyeth's UK operation, Smith headed...appointment of Zenith Optimedia to Wyeth's consolidated media planning and buying accounts, previously...Optimedia and Mediaedge:CIA. Wyeth's other brands include Centrum...
- Publicis threatened in Wyeth Consumer Healthcare rethink.(advertising contract...
- Magazine article from: Campaign February 20, 2004 700+ words
...Chapstick and Preparation H. Wyeth is talking to ten agencies...Previously the head of the Wyeth operations in Spain, Portugal...resulted in the company's media planning and buying account being consolidated...Publicis has handled all the Wyeth brands since September 1999...
- Drug giant Wyeth in pounds 5m media buying and planning pitch.(Brief Article)
- Magazine article from: Campaign June 28, 2002 700+ words
Wyeth, the pharmaceutical company behind...reviewing its pounds 5 million UK media planning and buying account. Wyeth splits its media account between...Headache. What headache?' Wyeth also supported its BiSoDol indigestion...
- Zenith Optimedia wins over Wyeth.
- News wire article from: Europe Intelligence Wire February 6, 2003 700+ words
...ZenithOptimedia has picked up the media planning and buying account for Wyeth Consumer Healthcare - the company...is worth AGBP10m in the UK. Wyeth called a review of its media...director of brand marketing at Wyeth, commented on the appointment...
- Wyeth picks Zenith and CHI & Partners.(ZenithOptimedia)(Brief article)
- Magazine article from: Campaign March 20, 2009 700+ words
Wyeth, the healthcare company, has consolidated its media planning and buying into ZenithOptimedia...Mediaedge:cia to add to the Wyeth Consumer Healthcare account...draw on synergies with other Wyeth brands and any cost savings...
- Publicis under threat as 6m [pounds sterling] Wyeth calls...
- Magazine article from: Marketing Week Singh, Sonoo February 19, 2004 700+ words
...decision to be made in May. Wyeth's media business, held by...year, after a pitch against Wyeth's other agencies--Mediaedge:CIA, BBJ and Media Planning Group (MW February 6, 2003). Other Wyeth brands include Centrum, Chapstick...