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Bozell name will disappear in Lowe merger.(merger between Interpublic and Lowe)(Brief Article)
The Bozell name is set to disappear from the advertising stage after more than 80 years, as its parent company, Interpublic, prepares to merge it with its Lowe sister agency in the US.
The clients of both agencies are being sounded out about a possible marriage in advance of a probable announcement early next week.
The Bozell operation in New York is increasingly seen as an anomaly within Interpublic, and its absorption would provide Lowe with some vital critical mass.
At the same time, the merger is being seen as a way of achieving cost savings for Interpublic, which is under heavy pressure to reduce its dollars 2.9 billion debt.
The Bozell office in New York suffered a blow recently with the resignation of its creative director and managing partner, Tony Granger, who is to replace Dave Droga as the creative ...
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