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N&S launches title to take on Now and Heat.(Northern and Shell launches Wow! women's magazine)(Brief Article)
Northern & Shell, the publisher of the Express and OK! magazine, is to launch its new weekly celebrity-focused title on 20 February.
The magazine, provisionally titled Wow!, will take on Emap's Heat and IPC's Now with a lower cover price of 60p and an initial print run of around 700,000.
Wow!'s launch will be backed by a heavy TV advertising campaign. Creative is thought to have been developed in-house.
Northern & Shell hopes the title's low price, compared with pounds 1.45 for Heat and pounds 1.10 for Now, will appeal to its main target audience of ABC1 women in their late 20s. Editorial is likely ...
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