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GWR reviews media account with aim of centralising activity.(GWR Group PLC)(Brief Article)
GWR, the radio group that owns Classic FM and 31 regional radio stations, is reviewing its media account with a view to centralising the brief into one agency.
The centralised account, worth an estimated pounds 4 million, will include all aspects of GWR's radio activity, including its range of branded Classic FM CDs and Classic FM promotions and events. The Classic FM record label has sold more than a million CDs since launch.The review does not, however, include the recently launched spin-off Classic FM TV channel.
At present, the Classic FM account is held by Media-edge:cia. Advertising and media for GWR's local stations - including the regional franchises Chiltern FM and Wyvern FM - is handled on an ad hoc basis.
'This is the first time we have reviewed our media planning and buying with a view to ...
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