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Shelter charity talks to agencies about image overhaul.(homelessness charity reviews its advertising account)(Brief Article)
Shelter, the homelessness charity, is to review its ad account as it looks to rebrand and rejuvenate its image in an increasingly crowded sector.
The rebranding assignment will include all above-the-line, below-the-line and digital creative work.
The charity is seeking to draw up a long list of shops using an external consultant ahead of final selection. It is seeking agencies with previous experience of working in the charity sector.
Recent work has been by WWAV Rapp Collins West.
'We have got a rebranding exercise going on and it will, no doubt, involve getting in a number of agencies, but no details have been confirmed,' a Shelter spokeswoman said.
The move comes as the number of homelessness charities rises.
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