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Creative differences lead Red Letter Days to split from Mother.(Brief Article)
Red Letter Days, the alternative gift company, is parting company with Mother following creative differences.
The agency created only one campaign for the company, which ran pre-Christmas on TV, poster, print and radio.
'It became apparent over time that we had some major strategic and creative differences with Red Letter Days,' Mother's Stef Calcraft said. 'We took the only course of action that made sense for us. It is always regrettable when this happens and we wish it well in the future.'
Media planning remains with Naked ...
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