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Draft managing partners Watson and Taylor decide to quit agency.(Tony Watson, Ian Taylor leave Draft Worldwide)(Brief Article)
Draft Worldwide is to part company with its managing partners, Tony Watson and Ian Taylor, only eight months after they joined through a merger with Lowe Live.
Although neither Watson nor Taylor were available for comment as Campaign went to press, the two are believed to have become dissatisfied with the change in culture of the agency after the merger.
Watson and Taylor set up Lowe Direct, later to become Lowe Live, in 1996, with their fellow GGT Direct employee Nick Young. All three had minority stakes in the company.
IPG's global below-the-line network, Draft Worldwide, had no serious presence in London, represented in the UK by offices in Oxford and Edinburgh.
It merged with Lowe Live in the US in October 2001. A UK merger came last July, creating the sixth-largest direct agency in the country. However, around that time, Young left to pursue personal ...
- RY COODER AND NICK LOWE; live reviews.(Features)
- Newspaper article from: Daily Record (Glasgow, Scotland) July 17, 2009 700+ words
Byline: BARRY GORDON FESTIVAL THEATRE, EDINBURGH, JUL 10 DRESSED in a beanie hat and T-shirt that looked like he'd just vomited over it, Ry Cooder is a guitarist who demands respect despite his garish fashion sense. Sadly, on his second night stint at the Festival Theatre alongside Nick Lowe, some
- Why mergers are a turn-off.(leader)(direct marketing services industry)
- Magazine article from: Precision Marketing McKelvey, Charlie December 5, 2003 700+ words
...merged with Clarke Hooper and Traffic, EHS with both Realtime and Brann, Arc Marketing with Leonardo, Lowe Live with Draft Worldwide, and HTP Brand Response with Wunderman. Most, except probably Wunderman, were driven by the need to slash...
- Verizon Appoints New Partnership of Draft Worldwide, NY, And Lowe Lintas &...
- Press release article from: PR Newswire April 2, 2001 700+ words
...has appointed a new partnership of Draft Worldwide, New York, and Lowe Lintas &...York, to the already strong work by Draft Worldwide, New York, will be a powerful cornerstone...said David Florence, president of Draft Worldwide, NY. "I look forward to helping...
- Jordan Rednor. (becomes president-chief operating officer of Draft...
- Magazine article from: Advertising Age March 30, 1998 700+ words
Jordan Rednor to president-chief operating officer, Draft Worldwide, New York, from exec VP. He succeeds Dan Ginsburg, who is retiring. Also at Draft Worldwide: Ana Lee to president-Asia/Pacific operations, Hong Kong, a new position, from managing director.
- Draft takes on [pounds sterling]4m Telewest. (Agencies).(Telewest Business...
- Magazine article from: Marketing Week March 20, 2003 700+ words
...consolidated its [pounds sterling]4m advertising into Draft Worldwide. The business moves from Heresy, part of the HHCL group...that could work on both online and offline advertising." Draft Worldwide previously only provided interactive services for Telewest...
- Draft Worldwide sets out succession plan.(Laurence Boschetto appointed)(Brief...
- Magazine article from: Precision Marketing January 20, 2006 700+ words
Howard Draft, chairman and chief executive at Draft Worldwide, has anointed Laurence Boschetto, head of the network's New York office, as his eventual successor. Draft has promoted Boschetto...
- Verizon Selects Zenithmedia and Draft Worldwide, Working Together as Media...
- Press release article from: PR Newswire November 9, 2000 700+ words
...Begin Work on First Quarter 2001 Buys NEW YORK, Nov. 9 /PRNewswire/ -- Verizon has selected Zenithmedia, Inc. and Draft Worldwide to handle its advertising media buying assignment. The two companies will work jointly to handle integrated mass market...
- ON A ROLL: Tim Dumark.(president of Draft Worldwide, plans for its new...
- Magazine article from: Advertising Age April 17, 2000 700+ words
...International, Hamden, Conn., where he specialized in local marketing with an emphasis on radio promotions. As president of Draft Worldwide's new unit in Stony Creek, Conn., Mr. Dumark develops account-specific TV and radio promotions linking retailers...