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Partners BDDH has become the latest agency to seek a creative director following the defection of Will Awdry to BMP DDB.
BMP has poached the agency's executive creative director to take on the newly created role of European creative director, as the DDB network seeks to build its profile as a pan-European network.
At BMP, Awdry will be responsible for the Unilever business and Nestle Purina Petcare. The agency displaced McCann-Erickson last year for control of all non-Purina brands across Europe.
Ross Barr, the BMP joint chief executive, said Awdry will also be responsible for mentoring creative teams in other DDB offices and working on European pitches.
Awdry, expected to start in his new role at the end of March, will report to the creative directors, Ewan Paterson and Jeremy Craigen, when his role directly affects the ...