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Gallaher unleashes blitz for B&H Silver to beat tobacco ban.(Gallaher Group PLC launches advertisements for Benson & Hedges Silver)(Brief Article)
Gallaher is blitzing pounds 2.5 million in nine days on a campaign to launch a new cigarette in what will be the last Benson & Hedges ad to be seen in Britain.
The campaign, for Benson & Hedges Silver, is being rushed out in advance of the tobacco ad ban beginning on 14 February, meaning the ads will appear before the product is available.
The executions will bring down the curtain on a tradition of mould-breaking surreal advertising dating back a quarter of a century.
The campaign has been created by ...
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